(Another installment in our extensive “Behind the Ad” series.)
Where: The Web.
What’s going on: The Obama campaign released a web video yesterday that reintroduces the Etch-A-Sketch theme. The gimmick is in the idea that Romney can’t shake his business record. You know, you shake an Etch-A-Sketch to change the picture. It’s just another way of hammering on the theme that Mitt Romney is an out-of-touch rich guy. In other words, the truth.
As they say, now that we’re in convention season, more people will start paying attention. Those of us who have already been paying attention are just going to have to suffer through the same old same old.