(Another installment in our extensive ” Behind the Ad” series.)
Who: The Obama-Biden campaign.
Where: Florida, Iowa, Ohio, Virginia.
What’s going on: On Saturday, the Obama campaign put out an ad suggesting voters think about what a Mitt Romney led America would look like as they enter the voting booth.
This is the punchline:
“Mitt Romney’s plan rolls back regulations on the banks that crashed our economy. Medicare – voucherized. Catastrophic cuts to education. Millionaires will get one of the largest tax cuts ever, while middle class families pay more.”
“That’s what Mitt Romney wants to bring here,” the ad concludes over a map of the White House, which shifts again to a photo of a voting booth. “Remember that, when you go here.”
Works for me.
(Cross-posted at Lippmann’s Ghost.)