Many students think of hallowed names such as Mark Zuckerberg or Bill Gates when they hear about entrepreneurs. Thoughts about large exits and creative genius fill the mind and the characteristics that set these individuals apart. Yet, these individuals and thousands of entrepreneurs out there had simple, easy beginnings.
Ask most people what they think of starting their own business and people will say that they don’t know where to begin, they don’t know how to go about it, or they are unsure if they have what it takes. The range of emotions is vast but understandable as most feel as if they are standing at the edge of an abyss, thousands of feet up with no idea how they can survive the fall. In reality, starting your own business is more akin to stepping off the curb onto the street. It’s a split second and you are firmly planted and ready to begin climbing the hill ahead of you. While it’s easy to start, the road the top is long and arduous.
So how do you start? What business are you going to develop? While this is something that I will discuss in my next post, there are two basic guidelines I want you to think about. First, what groups or constituencies are you part of? Are you an athlete, a yoga enthusiast, a mom, a student, a food junkie, an engineer, a math whiz, an EMT, something else? Second, what are problems that you encounter while participating in your group? Write them down on paper or even better in the comments below.
Artem Efremkin is an entrepreneur in healthcare and mobile technologies spaces. He can be reached on twitter @artemefremkin.